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AI is the next big thing to come for your wallet

The Gemini Era graphic from Google.

Google recently announced that it will begin charging a monthly fee for Gemini Advanced, giving consumers access to its most powerful AI model. This follows similar moves from Microsoft and OpenAI, which have also launched subscription models for their respective AI products. However, it’s not immediately clear who is expected to pay upwards of $20 for these services.

Smartphones and other products that leverage AI in new and exciting ways are emerging rapidly, like Samsung’s Galaxy S24 lineup, and it won’t be long before every major manufacturer has at least one device on the market with built-in AI features. Still, while the prospect is exciting for consumers, these new AI models aren’t cheap. In fact, it’s extremely costly to produce and maintain on a daily basis, and as a result, the new added costs will be passed down to consumers.